SUCCESSFUL ADVERTISING ON KBEK 95.5 FM
Creating brand consistency creates brand loyalty; branding is just about as equally important as the product itself.
Despite all the changes in the last decade in how Americans access music, radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers.
THE THREE BIG VARIABLES:
Reach is the number of different people who hear your commercial on KBEK. Our variety in programming reaches across the ages and styles, marketing your product or service to everyone.
The number of times your ad is heard by the average person over the course of a week.
Advertising over a longer period of time ensures the branding of your product or service.