Welcome to KBEK Live 95.5
RADIO is a lot of things, but first, it provides longevity. Radio has been around for over 100 years. Theres nothing quite as intimate and immediate as radio.
RADIO is fascinating. It's where people go to learn stuff, news, entertainment, weather, the big events of the day, AND it's where you go to hear your favorite music.
RADIO is a dependable utility. Turn it on...and there it is. No password. No pay wall. Radio is there whenever you need or want it.
RADIO is instant music when you want it. No iPod to loan, no playlist to create, no pauses to buffer content.
RADIO is a business that delivers an audience. Radio is commercial, taking followers to the world of commerce.
RADIO is history and history in the making. In a weather or news emergency Radio even works without power, has instant information, and usually works when the cell towers are down or overloaded.
RADIO is companionship. This is probably the most valuable aspect of radio. Radio is the car companion during heavy traffic, the source for a high school championship game, a co-worker to help you through the day, the place to learn which coat you'll need that day.
RADIO is a trendsetter. Even the youngest demos look to Radio to explore new music and Radio's information services fill needs like no other medium or device.
Turn on KBEK 95.5 FM and let us keep you entertained and informed
Radio holds the attention of 92 percent of listeners; They ARE listening to your commercial message!
We'll work together to create an effective message and campaign that will give you positive results!
I'm NOT a retailer, what's best for me?
Consistency, consistency, consistency. Whether you're a plumber, lawyer, carpet cleaner or florist, a well-developed campaign that tells your unique and wonderful story will keep you in the consumers mind when the day they need your services arrives. We all have needs that create buying cycles. As a business owner, you want the consumer to think of you when they need your goods or services. A specific listener may not need a lawyer, dishwasher, plumber, or retirement plan today.
But, what about those who need these items next month or next year?
Create your business as a point-of-destination in the mind of the consumer. When they have forgotten about your competitor's ad minutes after they pass over it in print, you'll be there to TELL them your story; with consistency, day after day. That's how you create top-of -mind-awareness and that's how to fight through a consumers buying cycle.
What about billboards?
They're a great way to say, "turn here," or "next exit." However, telling the story of your business's benefits in just a few words and a picture is difficult. A high-profile billboard can add a splash if you have the budget and are already effectively TELLING your story on radio or television.
What's the best way to advertise?
Unless you're having a special event, Branding advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month or two is a gamble. Reminding a large group of consumers who are most likely to do business with you about your unique selling position over and over is most beneficial. When any of our listeners need your product, our goal is to have your business in their top-of-mind recall.
How long does it take for advertising to begin working?
This depends on what you are selling and the offer you're making. Tell people to visit you for a free $50.00 bill, and you'll have a traffic jam outside your business. This was a great example Ty Laugerman always used and it is so true. Stick with your plan and you'll be provided a healthy return on your investment.
Webster's interview with Becca Dahlman from Monday the 18th is posted online now!!
Can't hear the audio? Click Here (for those using Firefox, compared to IE)
Our Seasonal Sports Schedule is posted in our Program Schedule tab!
Webster's interview with Braham grad Caleb Flynn about his start on American Idol
Can't hear the audio? Click Here
Our music is the best, with a music selection larger and newer each year we give you the best of the best:
The Beatles, Chicago, The Eagles, Bob Dylan, Fleetwood Mac, Bon Jovi, Phil Collins, Sheryl Crow, John Mellencamp, U2, Bruce Springsteen, Adelle, Taylor Swift, Willie Nelson, Kid Rock, ZZ-Top
And we take requests, you want to hear something.....it's as easy as a phone call and you won't have to wait hours, in most cases we can play within minutes.
SHOP LOCAL! Find everything you need and keep the money in your hometown or one that is real close to you!